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Our Story

  • Empower Global Expansion: To empower Egyptian franchises for global success and open Saudi, Gulf, and African markets for expansion.

  • Forge Powerful Partnerships: To create high-value partnership, acquisition, and funding opportunities between investors and promising projects.

  • Attract Investment: To attract local and foreign investment, especially from Saudi Arabia, into the Egyptian franchise market.

A Strategic Alliance For
A Global Future

The Egyptian Saudi International Franchise Expo (Franex) is a landmark initiative designed to forge a powerful economic and commercial alliance between the Arab Republic of Egypt and the Kingdom of Saudi Arabia. We are a catalyst for growth, connecting brands, investors, and markets to create a more prosperous future for the franchise industry in our region and beyond.

OUR VISION

Our vision is to support deep economic integration, empowering Egyptian brands for regional and global expansion while exporting competitive Saudi brands as leading operational models. We believe franchising is one of the most powerful tools for enabling entrepreneurs and driving economic growth based on innovation and sustainability.

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Abeer Julaih 

CEO

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"We are proud to launch the Egypt-Saudi International Franchise Expo, a platform that brings together brands, investors, and experts to foster a culture of innovation and quality in the Arab franchising world, creating partnerships that take our brands to the global stage."

Let’s Work Together

“Egypt International Exhibition Center – Hall 4, El Mosheer Axis – Cairo”

Tel: +20 11 57160001

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